One thing you cannot dispute is that the internet has become a powerful marketing tool for most business people today. It is true that without the internet, your business would just stagnate since there is no marketing process. Any marketing tool that is effective is something you should be keen on and something you should treasure. One important thing you need to know is that consumers today are heavily relying on Google searches and not on the yellow pages as it used to be sometime back. With this in mind, most businesses including the small businesses have come to realize that they cannot connect properly with their target audience without a website. Here are some of the website planning tips you should bear in mind. Click for website map
One of the things you need to do is to define your objectives. When coming up with your website plan, you need to fully understand all your objectives and if possible put them somewhere in writing. Then, ensure you have made your website designer aware of your objectives so that they don't create something that is inconsistent with what you want. You shouldn't expect the web developers and website designers to know what is in your mind since they may not. Let them know what you have in mind in terms of how you intend to recruit members, provide your company details, offer customer product and service support, and also how you intend to sell your products online.
You should also be in a position to give a clear definition of your target market when planning your website. You definitely know what your clients want, need and who they are. This means you should not only use the website to meet their expectations but also to exceed them where possible. Don't forget that you may decide to target more than one market as time goes by. The tone and look of your website should make others know the kind of target markets you have targeted. So ensure that target market definition is part of your initial website plan. See Slickplan
You would not be planning your website well if you don't research your competitors. No matter the kind of business you are doing, competition would always be there. Use appropriate keywords to conduct an internet search so that you can know who the direct and indirect competitors are. By so doing, you would also get some more insights on how you would go about your website planning. See what your competitors have in terms of search engine friendliness, ease of navigation, visual appeal, and content. https://en.wikipedia.org/wiki/Web_design